IBM was seeking innovative ways to market Business Process Management to C-level exectuives.

Phaedra Boinodiris, Serious Games Product Manager for IBM’s Software
Group, envisioned a Sim City-esque game to solve the problem. In the
game, they would be able to simulate the business problems the company
was facing and find ways to fix them using different business
processing techniques.

This kind of innovative game does not come easy, and several factors
must be taken into consideration during the building phase to engage
players, including:

* Using intrinsic motivation
* Creating an effective story line
* Using scores and heroes

Boinodiris warns that creating a game should not be taken likely. Many
pre-production factors need to be looked into, especially what kind of
platform you want to use, how social networks and communities will be
managed, the maintenance of the game, and what kind of user interface
people will be using.